Aab Stitch Studio 2025 was a vibrant celebration of artistry, heritage, and slow fashion, bringing together Aab’s signature embroidery, a host of your favourite influential guests, and the much-anticipated launch of the new High Summer Drop II collection!

Aab Embroidery:

 A Journey Through Tradition and Innovation

At the heart of Aab's identity is its commitment to embroidery that honours both tradition and innovation. Each piece is a testament to slowness— where beauty is never rushed, and every stitch is deliberate.

Aab’s designs draw inspiration from a rich tapestry of global embroidery traditions:

• Tatreez: This Palestinian embroidery art form is steeped in symbolism, with motifs representing facets of daily life and culture. Creating tatreez requires immense patience, precision, and dedication, making each piece a wearable story.
• Kashmiri Needlework: Known for its vivid colours and intricate crewel embroidery, Kashmiri craftsmanship uses pointed crochet techniques and a variety of fabrics, from cotton to velvet, to create stunning, textured designs.
• Japanese Sashiko: New to Aab's repertoire this year, sashiko is a Japanese technique originally used for mending and reinforcing garments. Its simple running stitches have evolved into a decorative art, now featured in Aab's abayas and maxi dresses.

Every embroidered piece at Aab is the result of hours-sometimes days-of meticulous handwork.

The time, skill, and passion invested in each garment are what make them valuable; the higher price reflects the artistry and durability, ensuring each piece can be cherished for years!

Creators at Aab’s Stitch Studio:

Crafting Their Own Art

The event was graced by a diverse group of your favourite content creators, each invited to experience the magic of embroidery firsthand. The girls had the unique opportunity to stitch their own piece of fabric, guided by Aab's very own artisan. This hands-on experience deepened their appreciation for the skill and patience required to create embroidered garments, as many shared on their socials!

Why Aab's Embroidered Pieces Are Worth It

The value of Aab's embroidered garments lies in their craftsmanship. Each piece is a labor of love, blending heritage techniques with contemporary design. The result is clothing that is not only beautiful but also meaningful and enduring—a true investment in wearable art. Our pieces are an ode to slowness, never rushed - where every stitch is deliberate and thought out.

High Summer Drop II Collection: 

Exclusive Previews and Influencer Style

A highlight of the event was the preview of Aab's High Summer Drop II collection.

Most of the girls in attendance wore exclusive pieces from the upcoming drop, offering a first look at the season's standout designs. The collection features fresh cuts, neutral colours, and breathable pieces made for summer! 

As the collection prepares to launch - here at Aab - we continues to set the standard for thoughtful, artisanal fashion-reminding us all that true beauty is found in the details, and in the stories woven into every stitch.

 

For more glimpses from the Stitch Studio and the new collection, visit Aab's Instagram stories and feed for behind-the-scenes moments and highlights.