Aab is a female-led independent womenswear brand from London, offering dresses in size and length options since 2009.

We recognised early on that one length doesn't fit all, yet most brands design around a single length and limited sizing to prioritise volume and cost. 

We use boutique manufacturing to produce in smaller batches, allowing us to offer both size and length options while maintaining careful attention to fit and quality.

Every detail of our dresses is considered and designed around coverage, without plunging necklines or awkward slits. 

The name Aab is derived from the ancient Persian translation for water. Water embodies the spirit of our collection — flowing and unrestricted by borders or ethnicities.

Today, women from many backgrounds, faith and non-faith alike, wear Aab for the same reason: beautifully made dresses that offer coverage and simply fit better.