Journal

How to Create a Prayer-Friendly Space at Home

How to Create a Prayer-Friendly Space at Home

Whether you have a dedicated room or just a corner, take provide practical tips and creative ideas to help you create an atmosphere that fosters spiritual connection. From selecting calming colours and meaningful objects to incorporating soothing sounds and natural light, we explore how to tailor your space to enhance your prayer experience. Discover how to turn any spot into a serene retreat that encourages reflection and intimacy with your faith.

The Story of Embroidery  - Ramadan 1446H

The Story of Embroidery - Ramadan 1446H

Our Ramadan Collection draws inspiration from middle-eastern tatreez, floral and intricate needlework from Kashmir, and for the very first time we have added a new style of embroidery that comes from Japan known as sashiko.

How to Build a Ramadan Wardrobe: Essentials for Modesty and Comfort

How to Build a Ramadan Wardrobe: Essentials for Modesty and Comfort

From choosing loose, breathable fabrics like cotton and linen to selecting versatile pieces such as abayas, kaftans, and maxi dresses, we guide you through the process of building a wardrobe that balances fashion with modesty. Whether you're attending mosque gatherings, family Iftars, or simply going about your daily routine, take some inspiration and practical advice to make your Ramadan wardrobe both respectful and stylish.

Aab End of Season Sale - Up to 60% OFF!

Aab End of Season Sale - Up to 60% OFF!

Autumn/Winter Collection 2024

Autumn/Winter Collection 2024

The new season is all about building impactful layers and embracing new shades of neutral colours.
Stylish School Runs: Modest Outfits for Mums Who Are Always On the Go

Stylish School Runs: Modest Outfits for Mums Who Are Always On the Go

Take your school run routine as a chance to embrace your style with modest, comfy, and fabulous outfits. With these handy modest wear picks in your wardrobe, you will look and also feel your best all through the day. 
New In: The Print Hijab Story

New In: The Print Hijab Story

We are excited to unveil our new print modal hijab collection, designed exclusively for Aab. The collection features 9 unique prints inspired by the iconic urban features of London and the powerful beauty of nature. 
Modest Lined-Maxi Dresses Can Have A Big Impact This Summer

Modest Lined-Maxi Dresses Can Have A Big Impact This Summer

As the temperatures rise and the sun shines brighter, it's time to update your wardrobe with the perfect summer attire. Lined and modest maxi dresses are a must-have this season for several reasons:
A Guide to Modest Graduation Outfits

A Guide to Modest Graduation Outfits

Graduation season is here, and it's time to start thinking about what to wear for this special occasion. Here are 5 picks from our latest High Summer Collection that will help solve your graduation outfit dilemmas. 
5 Hijabs To Have This Summer

5 Hijabs To Have This Summer

This summer it's important to stay cool and comfortable while still maintaining modesty. Here are 5 hijabs that are perfect for the summer months, which can be easily styled with our latest range of abayas, kaftans, and maxi dresses.
Modest Wear Made Easy - Two Piece Open Abaya

Modest Wear Made Easy - Two Piece Open Abaya

With its simple and chic construction, our Two Piece Open Abaya is a wardrobe essential for anyone looking to elevate their modest wear collection. 
5 Of The Best Kaftans To Wear This Summer

5 Of The Best Kaftans To Wear This Summer

This summer, one modest silhouette stands out as a quintessential addition to your collection of modest wear: kaftans. With flowing silhouette and versatile wear, the kaftan effortlessly combines elegance with comfort. 

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