Blog

As the sale season approaches, find out how you can make the most of the upcoming Summer Sale.

Discover our step-by-step hijab styling guide on how to style 3 occasion wear hijab styles.

Discover the history and inspirations behind the fourth collection of The Golden Era - The Illuminators

Discover the history and inspirations behind the third collection of The Golden Era - The Calligraphy Collection

'Aab' derives from the Persian language that translates to one of the four basic elements of the universe - water. Its definition inspired the beginning of Aab's ‘Live Well’ project and Aab’s journey as a socially conscious brand. Its purpose is to provide deprived communities with the gift of fresh and clean water through the installation of water wells.